Picking the right eCommerce platform for your online business can be a very daunting task. You’ll usually have to invest a lot of resources into it, and if you don’t get what you want and need from it, it can set you back considerably. In this article, we’ll talk about one of the best and most widely used eCommerce platforms in the world – Magento. There’s a lot to learn about Magento, and we can talk about it forever. However, in order to understand why Magento is as popular and widely used as it is, we’ll talk about its biggest advantages.
It’s an Open-Source Platform With a Giant Community
The fact that Magento is an open-source software means that it’s supported by a community of developers world-wide, and it results in a lot of benefits, such as cost, security, flexibility, etc. Our Magento Jersey City based developers have a ton of experience under their belt, and can tend to your specific needs are requirements, thus allowing your store to operate optimally.
Flexible Content Management
As you probably already know, the content on the website and your ability to manage it are two of the most important aspects of having a successful online business. Magento offers a visual-based, intuitive page editor that allows shop owners and developers to create and customize their offerings on the spot. The WYSIWYG content management interface is extremely user-friendly and you can toggle it with the push of a button. This allows people who aren’t code-savvy to work around basic functioning inside the shopping cart.
Magento is Mobile-Friendly
2018 is the year smartphones and tablets overtook the number one spot in internet shopping and browsing in general. That being said, having a website that’s mobile-friendly is essential for every business. Magento offers responsive shopping carts, which makes them smoothly viewable on all mobile devices. This accommodates the newest shopping trend that we’ll likely be seeing in the next couple of years.
Incredible SEO Capabilities
Magento excels in SEO efficiency, which improves the flow of organic traffic. With Magento, your products have a higher chance of appearing and ranking well on search engines like Google and Bing. There’s also a lot of room for custom SEO implementations if you have a knowledgeable and skillful SEO specialist and Magento developer.
You Save Time and Money
Given the fact that Magento is open-source, it has an entire library of custom extensions developed by its community. The Magento New Jersey experts from ElectricBot have developed quite a few extensions as well, which we’ve implemented for some of our clients that had unique needs for them. You can also manage and create several eCommerce stores using one instance of Magento, which is a huge benefit for businesses that service a global market.
That being said, Magento is definitely one of, if not THE best eCommerce platform. It gives you a lot of freedom to do whatever you want with your online store, as long as you have the developers to do it. But if you don’t – worry not, we do! Contact us at ElectricBot and we’ll have our Magento Certified Developers help you out with whatever you need. They can develop and design engaging websites, and they can create custom extensions that can make your website extremely functional and appealing.