Need Website Traffic? Back to Digital Marketing Fundamentals
Need Website Traffic?
Marketing is the process of creating value for a company through the creation and distribution of products or services. In order to create value, you need to have customers. And in order to have customers, you need traffic.
It’s no secret that in order to increase website traffic, you need to put in gradual and consistent hard “work”. There are no shortcuts when it comes to gaining exposure and attracting more visitors both organic and directly paid for website traffic.
If you’re looking for ways to bring more website traffic, it’s time to get back to marketing fundamentals. Too many business owners focus on the newest and shiniest techniques, without making sure their basic marketing and advertising practices are in order.
Here are some marketing fundamentals that will help increase website traffic:
SEO – Search Engine Optimization
SEO, or search engine optimization, is the practice of optimizing a website so as to increase its rank in search engine results pages (SERP). The main goal of SEO is to drive organic or “unpaid” traffic to a site. There are a number of techniques that are used in order to achieve this, and they include the use of keywords, backlinks, and informative multimedia content.
There are a number of things you can do to optimize your website for SEO, including:
- Researching and choosing the right keywords
- Use those keywords throughout your site, including in your content, titles, meta tags, internal linking, inbound linking…
- Creating informative and shareable content
- Building a portfolio of diversified, high-quality backlinks.
If you want to increase website traffic through SEO, you need to make sure you’re using the right keywords. Keywords are the words or phrases people use when they search for something online. If you want to rank for a specific keyword, you need to make sure that keyword is included in your content, titles, and meta tags. You also need to create related and informative shareable content that will help you build high-quality backlinks to those specific webpages.
User experience is the way a person feels when using your website – so put importance on your website’s design, navigation, and overall user experience…
Your website should be designed in a way that is easy to navigate and use. All of your pages should load quickly, and you should have an easy-to-use search function if applicable. You should also make sure your website is mobile-friendly, as more and more people are using their phones and tablets to go online.
If you want people to keep coming back to your website, you need to give them a reason to do so. A blog is one great way to do this – by providing informative, interesting, and shareable content, you can attract new visitors and keep them coming back for more.
A blog is a great way to improve the user experience on your site. A blog gives you an opportunity to share useful information with your visitors. It also allows you to show off your personality and build relationships with your readers.
Social media is a powerful tool that can help you increase website traffic…
When used correctly, social media marketing can help you connect with potential and current customers, build relationships, and share valuable content; in most cases.
To get the most out of social media, you need to be consistent. Post regularly and interact with your followers. If you’re not sure what to post, try sharing helpful tips, news about your business or industry, behind-the-scenes photos, new and old blog posts, videos,
By being consistent and posting helpful information on social media, you can attract more website traffic and build relationships with both potential and current customers.
If you want to increase website traffic, it’s time to get back to marketing fundamentals. Utilizing basic digital marketing practices, such as onsite and offsite SEO tactics, enhancing user experience, and engaging in social media marketing can all help you to gradually and consistently attract more visitors to your site, i.e: an investment in your business 😉
By getting back to the basics, keeping it simple, and focusing on the important marketing fundamentals that work for your particular business model, you will eventually attract more organic website traffic to your site.
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