How Utilizing Magento Can Increase Your Online Sales
If you’re looking to make a breakthrough on the online market, then you’re going to need a website that’s functional and appealing to your audience. And in order to do that, you’re going to need an eCommerce platform to host your site on. In our expert opinion, the Magento platform is the ultimate site development platform, that is up-to-date with today’s technology and consumer wants and needs.
After only a couple months of creating a Magento-run site, you’ll see changes in your customer’s browsing habits, how long they’re staying on your website and an increase in sales. But what is it about Magento that makes it better than other eCommerce platforms?
Magento Web Design and Development Capabilities
What makes the Magento web design and site development different than the web design and development of other platforms? Just to be up front, Magento does require a fair amount of work from experienced developers (which may cost you quite a bit of money), when compared to other eCommerce platforms such as Shopify. But in the end, it’s all worth it, because Magento is far more flexible than other platforms in terms of what you can do with it.
Setting up Magento requires your own setup, installation, design, hosting, and configuration. And while this seems like a lot of work, there are professionals you can hire, like ElectricBot’s Magento Certified Developers and designers who can help you develop your site. All of this allows you to create a highly customized website with unlimited capabilities.
By unlimited capabilities, I’m referring to the number of modules you can implement and the amount of inventory you can have on your site, whereas you’ll have to buy more expensive packages of Shopify to add more than a specific amount of products.
SEO
Magento’s site development offers extensive SEO (search engine optimization) capabilities. What this means is that your website will be optimized to appear on search engines like Google, thus allowing you to receive more organic traffic. You will have more potential customers visiting your site if you perfect your SEO, leading to more conversion.
Smooth Navigation
As aforementioned, the Magento platform is highly customizable, making it easy for you to design your Magento site flow smoothly from one page to another, creating a pathway that not only makes sense to your visitors and customers, but encourages them to stay on your site and continue from one page to the next. This is extremely important when it comes to shopping, as you want customers to easily find what they’re looking for, and be able to move along in a predictable fashion.
Customized Product Descriptions
Product descriptions are an important part of every eCommerce site development. The more specific you can get, and the more enticing you can make your product sound, the more likely a customer will add it to their shopping cart.
Basic things to include in your product descriptions are color, size and dimensions, and materials. With a carefully planned Magento web design, you’ll be able to give each product an individual and accurate description.
Easy to Use Shopping Cart
Speaking of a shopping cart, the checkout system is extremely important for your Magento site. If your users can’t figure out how to add items to your shopping cart, it doesn’t hold items for them to come back to later, or it glitches out, it’s likely that they’ll get frustrated and leave your page.
There are a lot of unique Magento checkout modules that can help you lock down a sale. When working on your site development, make sure to customize your shopping cart to fit your product and your customers.
Quick and Secure Checkout
As aforementioned, Magento allows you to create a unique, secure checkout system that is also extremely functional. An absolute must for any eCommerce shop. Your checkout can be personalized to allow the addition of coupon codes, to calculate shipping costs and taxes, and more. Being upfront with your customers about taxes and shipping costs before they actually get to the act of purchasing is extremely important, creates a layer of trust, as they won’t feel like they’re being surprised by hidden costs.
Trust is super important here, as customers need to feel secure about your brand and your site as they are checking out online, as they are giving you personal and financial information that if not treated properly could be used against them.
Overall, if you’re looking to bring in big bucks online, utilizing the Magento platform is your best bet, as it’s a top-tier eCommerce platform currently available on the market, and the professional and experienced team of Magento Certified Developers at ElectricBot New Jersey can help you in any aspect of designing and developing a unique, functional and appealing website that will cater to your needs, and the needs of your customers.
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