Magento – One of the best eCommerce platforms for SEO
SEO and Magento2?
As one of the leading eCommerce platforms, Magento2 offers all tools necessary to maximize organic visibility. Whether it’s a small business or a global enterprise, Magento provides a myriad of products to fit all businesses’ needs. Another huge plus is that Magento Marketplace offers a lot of extensions and modules that can help you further improve your store’s ranking by adding additional features and functionality to upgrade your site’s optimization. And since Magento2 is an open source platform you can also develop a unique module tailored to your specific needs. This complete control over customization allows Magento to stand out from other competing eCommerce softwares.
On Magento2 you can have custom everything – from custom links, to titles, tags and design. The platform’s high flexibility offers all the basic features you need to optimize your website easily.
Magento’s comprehensive customization also includes features that will increase discoverability and consumer traffic. A critical advantage over other platforms is that Magento allows you to control the anchor text of all links generated by your website. This will help you to create short and clear links to make it easier for search engines to understand and index your site.
Magento’s ability to cast a wider net doesn’t end with more straightforward links. Another useful built-in feature of Magento is the option to use canonical tags for hierarchical product urls. Often enough, there are products that could be listed in multiple categories, and thus, although it’s different links, it’s still the same page. This means that your site will have duplicated content, which creates issues for search engines and prevents them from correctly indexing and reading your site.
As seen in previously mentioned features, Magento looks to help your business reach a wider audience in a more effective way . For example, when your page is displayed on google results it is shown with a specific title, and this title is limited to a certain number of characters. Unlike many other platforms, Magento allows you to set custom titles for your pages and products that will be displayed on the search results and browser tab. This will help both the potential customers browsing through the search results and to the search engines to determine the type of content displayed on page.
When it comes to content, Magento offers it’s users multiple tools to improve and ease their content management process. Everyone knows content is of key importance for SEO and Magento can give you just what you need to start your search engine optimization. Due to it’s open source nature and thanks to it’s dynamic sitemaps, Magento does not limit the way you would build your website’s content pages, offers multiple blogging and integration solutions to help you boost your ranking
Now all of these features may appear to be convoluted and require a lot of extra work. However, Magento’s architecture is designed to be fast and accessible. Easily accessible through the admin panel, there are configurations that will help you easily manage your page cache, CSS and JS files. The speed optimization toolkit will improve your speed performance and reduce page loading times as well as server load. Not only is Magento quick and easy to use, it is quick and flexible with your changing business. As your business grows and traffic increases, Magento provides a multitude of options for expansion into the global market with multiple stores, brands, and product lines.
For those businesses that need a platform in a short time frame but don’t have the time to create an effective website on their own, Magento provides fast tracked packages. This solution provides for aggressive business strategies to be implemented with professional quality at high speeds. ElectricBot Magento’s solution partners will provide businesses new and full capabilities as they take their next step in consumer and revenue growth.
Magento’s flexibility and nature has placed it in the top 3 preferred ecommerce platforms. Equipped with highly customizable and SEO-friendly features, Magento is packed with the resources, capabilities and assets needed to improve your organic ranking and boost traffic to your store.
Give ElectricBot a call at 1-201-565-3050 or click the link below for more information about ElectricBot’s custom Magento2 development services
Give ElectricBot a call at 1-201-565-3050 or click the link below for more information about ElectricBot’s ecommerce services
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