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Discussing the latest in the enterprise, mobile, web and social apps world.
Intermediate Google Shopping Strategies So far we discussed only campaigns with a single ad group. Why should you create multiple ad groups, what are the advantages? They can reduce the number of wasted clicks and better allocate the budget. They...
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Negative keywords It is true that Google doesn’t use keywords but product description and title names, along with other information from the data feed. However, you can choose to include negative keywords to fine tune your e-commerce campaign. Just like...
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Simple Google Shopping Ad Strategies We already covered how the first basic campaign is a one ad group campaign with one bid. We already established that this would be highly ineffective for most e-commerce businesses. However, what if you have...
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SEO and Magento2? As one of the leading eCommerce platforms, Magento2 offers all tools necessary to maximize organic visibility. Whether it’s a small business or a global enterprise, Magento provides a myriad of products to fit all businesses’ needs. Another...
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Google Shopping Ads- Determining Budgets and Bidding for Campaigns and Keywords... Creating different product groups in Google Shopping Ads allows you to bid on them separately which can open doors to different levels of strategies. What should you know before...
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