If you’re a business to business sales company that used to do it the old-fashioned face-to-face way, you seriously need to consider expanding online. Just because you’re interacting and working with a different type of clientele, doesn’t mean that you shouldn’t have an online presence. Whether you’re just starting up on your business to business sales journey, or are a pro with an established customer list, you still should take advantage (especially in this day and age) of eCommerce marketing, mainly through a website store.
Why is Having an Online Store Essential for business to business sales?
A website is essential when it comes to successfully connecting with and enticing clientele. The world has gone digital and you can no longer expect potential clients to call or receive information in the mail. They want to be able to do their own research, see your product, all on their own time and at their own convenience.
Plus, this is a great way to reach a greater audience. Search engine optimization (SEO) will allow your site and brand to show up on searches for customers who are looking for exactly what you’re offering. Even business associates and buyers start their inquiries on Google.
What Are You Going to Do With Your Website?
Now that you’ve decided to create a website for your business to business sales company, what’s going to be on it?
First off, since this is a form of eCommerce marketing, you should have all of your products detailed with full information and pricing laid out on a shopping page for your customers to view. They should also be able to add these items to a cart for purchasing online using secure methods such as credit cards or PayPal. The ease of purchasing online will attract many B2B customers since it voids you of the hassle and time it takes to order through email or phone conversations.
If you’re a company that offers some sort of service instead of products, you should have all of your past projects listed out with images for potential customers to view and get a feel of your work.
Additionally, your eCommerce site should include an eye-catching design, easy-to-navigable menu options that include information such as your company’s about, contact information, newsletter signup, and other useful information that would aid and attract your clients.
Whether it’s a small independent business or a mid to large-sized one, those searching for your products or services on a business to business sales level will be glad that you have a website. The eCommerce marketing tactic adds ease of use that everyone loves. If you need help in making a successful business to business sales website, feel free to contact ElectricBot. We have a team of Magento Certified Developers and professional graphic designers who can create a functional, easy-to-use, eye-catching website for your business, that will help you attract, convert and keep your target audience.