Almost every eCommerce business will start losing clients at some point, for one reason or another, and that’s a given. But that’s okay, you can’t satisfy every customer, as much as you’d hate to admit. However, it’s estimated that 2/3 of all customers lost are lost in the checkout process. This basically means that your product or services are pretty good, but your cashiers are either rude, look sketchy or your checkout process is too complicated for your average consumer. That being said, here are a couple of smart, easy ways to improve your Magento checkout process that will help you boost your business conversion.
Simplicity is Key
A simple and short checkout process is the key to successfully keeping a customer happy and coming back for more. When closing the deal, don’t distract the customers with too many ads or available deals. There’s a good chance they’ll be put off by it and won’t shop with you ever again. Additionally, don’t ask them for irrelevant and unnecessary information. Instead, ask for information that’s absolutely essential for completing the checkout process.
No Hidden Costs
There’s nothing more off-putting than finding out you have to pay a few extra bucks just as you’re about to complete the purchase. Every added cost that the customer is unaware of when adding items to their cart is a massive turn off. Obviously, costs like taxes, shipping costs, etc. are unavoidable, but try being as straightforward and honest with your business practices.
Make it Mobile Friendly
The Magento platform is versatile and easy to optimize for mobile devices, so you should take full advantage of that. Make your Magento checkout easily accessible to mobile phones, and you’ll see a significant increase in conversion. In 2018, for the first time in history, mobile use has surpassed desktop use. Keep up with the times!
Implement a Progress Indicator
Your customers want convenience when they shop with you. A progress indicator is one of the best ways to let them know of how far they’ve come, and how many more steps they need to go through before they’re done. As aforementioned, make it simple and short, and you’ll see an increase in your conversion rate.
Money Last & Multiple Payment Options
Don’t rush your customers with giving up their billing information. Let them fill up all the other necessary information first, recheck the amount of items ordered and the product details to make sure they have what they need. This gives them a sense of care and security from your end. Moreover, offer multiple payment options. The more options you have, the more customers that have different preferences will be interested to shop with you.
Make Them Feel Safe
Some people are still skeptical of online shopping, but even those who do it routinely will be put off if your Magento platform looks shady and doesn’t offer a highly secure transaction method. You need to ensure all the sensitive information they give out is properly protected.
If you follow these 5 simple steps, the amount of customers you lose in the checkout process is guaranteed to drop. Moreover, you’ll gain new, recurring customers who’ll be able to shop with you confidently. If you need any assistance with your Magento checkout process, feel free to contact ElectricBot for advice and help. Our Magento Certified Developers can create a unique, custom checkout experience for your customers so that you can successfully convert your target audience.