What is Magento?
Magento is an eCommerce platform built on open source technology which provides online merchants with a flexible shopping cart system, wishlist system, high level of inventory management, as well as control over the appearance, content and functionality of their online store. Magento offers powerful tools for marketing, search engine optimization and catalog-management. We strongly believe that Magento is one of the best eCommerce platforms available today, featuring a free community edition and the more powerful Enterprise edition which offers businesses more features and functionality.
Here at ElectricBot, we help merchants choose the right platform for their business. That being said, here are some aspects to consider before you make your choice.
Do you want a hosted service or a self-hosting one?
eCommerce platforms fall into two basic categories:
- Hosted – meaning the platform will be stored on their servers
- Self-Hosted – meaning you’ll have to buy your own web hosting and host your site there
How big is your business?
Small and medium businesses usually tend to use eCommerce platforms that are quick to set up and have a simple interface for the administrator. If your business needs minimum features, it’s better to go for a small platform with basic eCommerce functionalities. On the other hand, large businesses that operate with greater levels of complexity will benefit greatly from a platform that can be customized for any custom function that is needed. Out of all eCommerce platforms available, Magento is ahead of other platforms in supporting this need.
Will you need to integrate with additional software to achieve added functionalities?
It’s important to know whether your platform will need to be integrated with other platforms in the future or not. Magento has a powerful API that allows it to connect with many third party solutions. For instance, it can be integrated with ERPs, CRMs and other platforms. Magento 2.0 provides many default APIs that give you an entry point to fetch data such as: products, orders, customers, etc. from your store.
How much support will your site need?
Magento requires more support than other platforms due to its complexity and the fact that it’s constantly updated. Security improvements are made quite frequently, in particular, and staying up to date with them is essential for security. However, since it’s open-source, you can get a small team which can offer ongoing support for your store. Moreover, there are a lot of resources you can exploit from the Magento developer community. Users who want more support beyond what is offered on the community version have the option to get Magento enterprise.
How big is your inventory?
If your store is going to have a huge amount of products – Magento is the perfect solution, simply because it’s very scalable and allows you to create many types of products and extend default ones.
Need multi-store and multi-language?
A big advantage Magento has over other platforms is it’s translation capability and the possibility to create many websites managed by the same admin interface. For example, a multi-national merchant or a merchant who specializes in B2C and B2B sales, using the Magento platform is highly recommended.
What is your budget?
Magento comes at a cost and will probably not be suitable for a business operating on a tight budget. However, there are other low-cost platforms to explore, such as: Zencart, Prestashop and Opencart.
Are you prepared to learn how Magento works?
Since Magento is very complex, there is a pretty big learning curve for administrators and managers.Though this can be a pain for someone who doesn’t have the patience for mastering Magento, there are ways to mitigate.
At the end of the day, business objectives and user needs should be the main factors in your decision for the ideal eCommerce platform. An existing store that is already successful, or a business that has grand plans, is a perfect customer for Magento.
After you’ve decided to go for Magento implementation, it’s time to create a plan for your site. At ElectricBot we can help with:
- Magento Web Design and Development
- Magento Code Audit
- Performance Audit
- Speed Optimization
- Etc ..
Magento is one of the most robust and flexible eCommerce platforms. Our creative team can work closely with you and design an online store that captures your brand’s essence and voice. We will ensure that your website is running smoothly across all browsers and devices by developing a custom-built Magento website, coded for your specific needs. A well built Magento Store from ElectriBot leads to happier shoppers and increased sales.