What is the Difference Between a Brand Refresh and Rebranding?
Often enough, as a business owner you may hear, or think, that you need a better branding strategy, or a rebranding strategy to potentially reach your business goals. Now what is the difference between refreshing your brand and rebranding?
Brand Refresh
If you are refreshing your brand, which is very common these days, you are likely concentrating on the following, in order to better relate with your audience:
- A better, clear and more focused company message that will resonate with your customers
- An improved communication strategy that will help you connect with your customers
- Make yourself more appealing to the community and expand your market
- Address the current marketing conditions to use them to your advantage
In a sense, when you refresh your brand, you are revamping and updating it. While, when we talk about rebranding we mean a complete brand overhaul that will change your company’s image for good.
Rebranding
In recent history there are many well known companies, like Apple or Harley Davidson, that were near bankrupt before they made a strong return with a successful rebranding strategy.
A successful rebranding will require you to change everything from top to bottom. You will have to make your brand current, you will need to focus on the right target market, and fundamentally change your product or service and it’s quality. One more thing to consider is that a rebranding will also require you to improve your inner company processes and staff.
Here is what you should keep in mind when rebranding:
- A better, higher quality product or service that sets you apart from the competition
- Improve your brands reputation and respond to customer feedback
- Offer your customers competitive prices and better environment
- Use the proper channels to market your products and services
- Stay contemporary with your advertising
- Create a positive experience for your customers with the way your pack and deliver your products
- Show your customers will meet and exceed their expectations
Check out some of our rebranding success stories here:
Evolve Physical Therapy-
PainExam.com
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